Browsify: Consent — Cookie & Privacy Consent Manager

Most Shopify themes ship with no cookie banner at all, or a bare-bones one that just says "This site uses cookies" with an OK button. That satisfies almost none of the actual legal requirement, and it does nothing for Google Consent Mode v2:

• No real choice: GDPR and the UK's PECR require a genuine "reject" option that's as easy to click as "accept" — a banner with only an "OK" button doesn't qualify as consent at all.
• No Consent Mode v2 signal: Since March 2024, Google requires two new consent signals (ad_user_data and ad_personalization) from every site serving ads or Analytics in the EEA. Without them, Google automatically restricts how much data it will collect and use — even if your banner is otherwise compliant.
• No record of consent: If a regulator asks, you need to show what a specific visitor agreed to and when. A cookie banner that doesn't log anything leaves you with nothing to show.

The result most merchants see first isn't a fine — it's their Google Ads audiences quietly shrinking and their Analytics conversion numbers not adding up, months before anyone connects it back to the missing banner.

Consent Mode v2 isn't optional paperwork — it changes what Google's own tools are technically allowed to do on your site:

• Without consent signals: Google Ads and Analytics fall back to "cookieless pings" — they can see that a visit happened, but can't attach it to a user, can't build remarketing audiences from it, and can't use it for conversion modeling.
• With correct consent signals: Visitors who accept get fully tracked as before; visitors who decline are respected, but Google can still use aggregated, modeled conversion data to keep your reporting and bidding algorithms accurate.
• Audience size threshols: EEA remarketing lists that fall below Google's minimum size due to consent gaps simply stop serving — merchants often discover this only when a previously reliable ad set goes quiet.

In short: a banner that doesn't speak Consent Mode v2's language costs you ad performance whether or not you ever get audited.

Browsify: Consent installs a cookie banner that is actually built to satisfy both the legal requirement and the Google Consent Mode v2 requirement at the same time:

• Equal accept/reject choice: No dark patterns — decline is exactly as prominent as accept, with granular category toggles (necessary, analytics, marketing) for visitors who want more control.
• Native Consent Mode v2 signals: Fires the correct ad_user_data/ad_personalization signals to Google Ads and Analytics automatically, based on the visitor's actual choice — no manual GTM configuration required.
• Consent logging: Every consent decision is timestamped and stored, so you have a real record if a regulator or payment processor ever asks.
• Geo-targeted display: Show the full banner only to EU/UK/California visitors if you want a lighter-touch experience for everyone else, or apply it globally.
• Theme-matched design: The banner picks up your store's fonts and colors automatically instead of looking like a bolted-on legal notice.

If any meaningful share of your traffic or sales comes from the EU, UK, or California, this isn't optional infrastructure — it's the same category of requirement as having a returns policy. It matters most if you:

• Run Meta or Google ad campaigns targeting European audiences
• Use Google Analytics to make merchandising or ad-spend decisions
• Have noticed EU remarketing audiences shrinking for no obvious reason
• Currently have no cookie banner, or one that was copy-pasted years ago and never touched since