Browsify: Shield+ — Product Protection & Warranty Upsell

The extended warranty and product protection market is projected to reach roughly $195 billion globally by 2028 — it's one of the few checkout add-ons customers actively want to buy. But most Shopify stores either skip it entirely or hand it to a third party that keeps almost all of the upside:

• No offer at all: a customer buying a $600 espresso machine or a $2,000 sofa never sees a protection plan option, so that revenue simply never exists.
• A bad-deal warranty widget: Extend, the dominant player in this space, typically keeps 70-90% of the warranty premium for itself — merchants who install it are often shocked when they finally read the revenue share terms. Clyde (now part of Cover Genius) splits things more fairly, but merchants still give up a meaningful cut just to have the widget on their store.

Either way, the merchant ends up doing all the work of the sale — the traffic, the trust, the checkout — while someone else pockets most of the reward.

Shield+ scans your product catalog and automatically identifies which items are high-value enough to justify a protection plan — electronics, furniture, appliances, jewelry, anything where a customer would reasonably worry about breakage or malfunction. It then surfaces the warranty offer at the moment it converts best, right in checkout, without you having to manually tag or configure every product.

The difference that actually matters is the revenue split. Instead of routing 70-90% of every warranty premium to a middleman like Extend, Shield+ is built to share that revenue fairly with the merchant who actually made the sale.

You already did the hard part — getting the customer to check out. Shield+ makes sure you keep a fair share of the warranty revenue that sale creates, instead of handing it to a third party.

If your average order value has any high-ticket items in it, you're likely leaving warranty revenue unclaimed:

• Electronics and appliance sellers: customers actively expect and look for a protection plan option on anything with a motor, a battery, or a screen.
• Furniture stores: big-ticket items with real damage and wear risk are exactly what protection plans were built for.
• Jewelry and luxury goods sellers: loss, damage, and repair coverage is a natural add-on that customers frequently expect to be offered.
• Stores already running a warranty widget: if you've never checked what percentage of the premium you actually keep, it's worth checking today — the standard split in this industry is worse than most merchants assume.

You don't need to manually decide which products deserve a warranty offer or rebuild your checkout. Shield+ handles product-value detection automatically and plugs into your existing Shopify checkout, so the upsell appears exactly where and when it should — with no ongoing maintenance required as you add new products to your catalog.