Browsify: Fit — Size & Fit Advisor

Most product pages handle sizing with a size chart: a table of measurements the shopper has to interpret themselves, often in a unit or format they're not used to. That puts the entire burden of getting it right on the customer, in the ten seconds before they either buy or bounce.

• It assumes the shopper knows their own measurements. Most people don't have a tape measure handy while browsing on their phone.
• It ignores fit preference. A chart can't tell you it runs small, or that this cut is meant to be worn loose.
• It treats every shopper the same. Someone who's ordered from you before and returned a size for being too tight is asked to start from zero again.

A chart gives shoppers information. It doesn't give them an answer.

Browsify: Fit goes a step further than a chart — it turns the shopper's own inputs into a specific size recommendation for that specific product, instead of leaving them to do the math.

• Personal inputs, not generic ranges: height, weight, and fit preference (snug, true-to-size, relaxed) feed into a recommendation like "Order a Medium" instead of a table of chest measurements.
• Purchase history where available: for returning customers, past orders and any past exchanges or returns inform the recommendation, so the app can learn that a shopper tends to size up.
• One answer, not a lookup task: the shopper sees a recommended size before they add to cart, not a chart they have to cross-reference themselves.

The goal isn't more sizing information on the page — it's less work for the shopper to get the right size.

A size-related return isn't a one-time cost — it's a cost you pay twice, plus the risk of losing the sale entirely.

• Return shipping and restocking labor on top of the original fulfillment cost, for an order that generated no net revenue.
• A meaningful share of returned customers never reorder. After a bad sizing experience, the path of least resistance is to just buy from someone else next time.
• Stores with a 15-20% size-related return rate are effectively running a large chunk of their fulfillment operation just to process orders that were wrong from the start.

Reducing that rate even modestly pays for itself in shipping and labor alone, before counting the customers you keep.

Browsify: Fit is built for apparel, footwear, and any store selling fit-sensitive products — anywhere the wrong size is a real possibility, not just an edge case. If your product pages currently have no sizing guidance at all beyond a product title, this is the most direct fix available: shoppers who can't tell if something will fit either abandon the page or guess and return it later. Giving them a confident, specific answer up front addresses both problems at once.