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5 Signs Your Facebook Pixel Is Polluted by Fake Orders shopify fraud prevention

5 Signs Your Facebook Pixel Is Polluted by Fake Orders

Your Facebook (Meta) ads used to work. Cost per acquisition was stable. ROAS was healthy. Then, gradually, performance started slipping higher CPAs, lower conversion rates, worse audience quality. You changed your creatives. You tested new audiences. You increased your budget. Nothing helped. The problem might not be your ads. It might be your pixel. When fake orders fire purchase events on your Meta Pixel, the algorithm starts optimizing toward fraudster profiles instead of real buyers. This is pixel pollution and it's more common than most Shopify merchants realize. Here are five signs it's happening to you.

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Nathan Cross