Viewing posts tagged under: tiktok ecommerce fraud
TikTok's advertising algorithm is aggressive by design. It learns fast, optimizes quickly, and scales spending when it finds what it thinks are winning patterns. For stores with clean data, this speed is a competitive advantage. For stores with polluted pixel data, it's an accelerant for waste. If you're running TikTok ads on your Shopify store and your conversion data includes fake orders, the algorithm doesn't just make mistakes it makes them faster than Meta or Google would.