Viewing posts tagged under: shopify google ads optimization
google ads fraud shopify
Google Ads Smart Bidding is designed to be hands-off. You set a Target CPA or Target ROAS, and Google's machine learning handles the rest adjusting bids in real time based on your conversion history. It works well when the data is accurate. When the data is polluted by fraudulent orders, it fails in ways that are difficult to diagnose and expensive to fix.